Marketing Moments at Coachella; the most profitable & talked about brand activations:

EMV = Earned Media Value

Revolve: highest EMV of any fashion brand, $7.87million

Rhode: highest EMV of any beauty brand, $3.63million

Kosas: second highest EMV of any beauty brand, $3.61million

One Size: third highest EMV of any beauty brand, $3.15million

Neutrogena: fourth highest EMV of any beauty brand, $2.45million

Data from CreatorIQ & BOF