For the first time in 40 years, J.Crew reimagined its signature Rollneck™ sweater, and we had the pleasure of attending their pop-up in New York City.

J.Crew partnered with five emerging designers, BUCI NYC, Collina Strada, Eckhaus Latta, Patrick Taylor, and Tanner Fletcher, to reinterpret the classic sweater through their own creative lens during New York Fashion Week.

Held at the brand’s 75 Spring Street flagship, the immersive pop-up featured a newspaper stand with designer interviews, their campaign screened on retro tvs, and collectible keepsakes, celebrating craftsmanship, creativity, and the enduring legacy of the Rollneck™.