rhode partners with Sarah Pidgeon as the face of its Spring campaign, introducing new Pocket Blush shades (their first red blush), Peptide Lip Tints, and Lip Cases.

To amplify the launch, Sarah Pidgeon, who plays Carolyn Bessette-Kennedy in FX’s Love Story fronts the campaign, marking her first partnership with a beauty brand.

Aligned with the storyline, Carolyn Bassett-Kennedy embodies a minimalist, quiet confidence that makes the partnership with rhode feel both culturally resonant and strategically aspirational.