In celebration of motherhood this Mother's Day, brands leaned into nostalgia and sentimentality, embracing children's illustrations, heartfelt handwritten notes and community-led experiences to capture the connection between mothers and children.

From finger-painted flowers to personalised letters, brands leant into keepsake-style visuals, creating intentionally imperfect moments that felt intimate and authentic.

Brands such as Dissh brought mothers an exclusive in-person gift with a pop-up in their Bondi store, offering personalised embroidery and coffee treats.

What brand's Mother's Day celebration was your favourite?