Long read - worth the effort. kyla scanlon writes how we are shifting from attention to:

the simulation economy. It's not just about keeping you glued to the screen anymore. It's about convincing you that any sort of real-world effort is unnecessary, that friction itself is obsolete3. The simulation doesn't just occupy your attention, right, instead it replaces the very notion that engagement should require effort. Which is… wild.

That part i highlighted in bold is the thing for me. We need friction.