With Project Hail Mary a hit, a great story resurfaced about when Ryan Gosling was promoting The Notebook. The Studio said they couldn’t use this photo for the poster because “No one will ever go see that movie because the hero’s got a beard on.”

The marketing team took his beard off for the photo.

Gosling said, “I’m never doing publicity for this movie if you don’t put my beard back on.”

The rest is history.