Boutique cold plunge/sauna studios show how much health is a status signal.

For just $180/month you can feel like needles are getting shoved into your body, then that your throat’s lining is getting seared away, and when that’s done, you can enjoy a “Vitamin C Shower” (not sure what that is or why you need it).

If wealth once bought you comfort, now it buys you the opposite.

Hot yoga, CrossFit, [Solidcore].

To paraphrase Billy Joel, it seems “You can’t get sweaty till you spend a lot of money.”