To an outsider, sweeping in curling looks frantic and unnecessary. Why are they brushing the ice in front of a moving stone? Because it matters. It changes the distance and direction. In organizations, the equivalent is the meeting. The data check. The 1:1. The weekly reflection. If people don’t understand the impact of those routines (and if those routines don’t have impact), they see them as busywork. Like an outsider.