And it's not just passive consumption. It's bleeding into how we talk about our own lives. The situationship that's been going on for five months gets described with the same reverence as a great love story. The "talking stage" becomes lore. The person who makes you feel something that never quite solidifies gets eulogized like a loss, when really it was just a decision — his, yours, both — to stay in the almost because the almost was easier.