One of the best parts of the Masters golf tournament: the no phone rule.

It’s awesome to see so many people locked in and sharing an experience with full presence.

As I write in my new book The Way of Excellence: “Excellence requires intimacy—minimizing distractions and getting as close as possible to your pursuit. It is a powerful antidote to modern feelings of disconnection, dissociation, and numbness.”

I have no doubt a big part of the aura at the Masters is its intimacy. This would be impossible if everyone had their phones.

There’s much to learn from this, and not just for golf.