A very solid analysis of Spotify’s annual Loud & Clear numbers from Hunter Giles — Spotify likes to hide obscure a lot in these reports, and Hunter breaks out the spreadsheet to get to the bottom of it.
tl;dr artists seem to be losing in favour of platform growth (with the upside captured entirely by…platform shareholders).
I’m back with my now-annual breakdown of Spotify’s Loud & Clear gaslight report! There’s so much to talk about this year, had to break it up into three parts.
Some highlights from pt 1:
In 2025 the Spotify pie grew +$1B, while the average per-artist slice shrank (at least) -$217. Even if you made more money than the year before, you made l…