Unlock the growth secret: the subscription value loop explained

Ever wondered why some subscription apps thrive while others fail to scale?

The Subscription Value Loop is the secret sauce behind apps like Duolingo, Calm, and Tinder.

Here’s how it works:

• Value Creation: Connect users to your app’s core promise quickly and keep delivering over time.

• Value Delivery: Master organic growth and sustainable paid acquisition.

• Value Capture: Convert users into paying subscribers and reinvest in your loop.

👉 Use our Subscription Value Loop Calculator to identify your app’s biggest growth opportunities. Share this framework with your team—growth starts with alignment.

What’s one area you excel in or struggle with?