AI created a problem nobody saw coming: it revealed your company had no taste 😅

You've got more content.

10x the volume.

100x the cadence.

Blog posts in 45 seconds.

200 social assets a week.

Email sequences before lunch.

And the output looks fine, really. But your brand disappeared.

Truth is, most marketing teams can't describe their brand voice in a prompt. They'll say "expert but approachable." They'll say "bold." They'll use adjectives that apply to 4,000 other B2B companies.

Spoiler : that's not a brand. That's a vibe.

The teams producing recognizable content at scale right now didn't get there by finding a better model. They got there by doing the unglamorous work first — documenting exactly what makes them THEM, then encoding that into every tool they use.

I wrote about what that means in this week's Bullish edition →

Let's grow 👊