I have almost 2,000 articles across three platforms.

Medium, Substack, and my own blog. At some point you stop Googling your problems and start finding your own answers.

Literally.

I Googled a Substack SEO question the other day. Clicked on the first result. It was my article. Didn't even recognize it at first. Cool thing!

That keeps happening now.

Each article is a tiny investment. Most do nothing for months. But a few start showing up in search results. And once they do, they keep showing up. That's the compounding effect of writing about what you actually do.

The downside: some of my old articles are wrong. Platforms change. Features get removed.

Time to update.