People who tell you they grew all their following and subscriber base with Substack Notes … usually want to sell you a Notes masterclass on how to grow your subscriber base with Notes.

That’s fair. Notes can work.

But I don’t believe Notes is the ones to focus on. It’s social. It’s brittle. It’s short lived.

Instead focus on Substack SEO and GEO. That’s longtime. It’s not quick. But it will outlast any note.

And it’s relatively simple because Substack is a huge network.

SEO has become my #1 growth source on Substack.

It drives subscribers, sales, and affiliate traffic.