If you’ve written a single prompt into an AI tool to build something you’re doing product management.

• Every time you decide what to build next, you’re doing product management.

• Every time you talk to a user (or skip talking to a user), you’re doing product management.

• Every time you choose which features to include, which to cut, and what success actually looks like, you’re doing product management.

• Every time you think about how someone is going to find what you built, you’re doing product management.

You’re doing it whether you have the title or not. Whether you’ve read a book or blog post about it, or listened to a podcast.

The question is whether you’re doing it well.