another unpopular opinion:

short-form content creators/influencers get too much hate.

as someone who has worked in social media marketing for almost a decade and spent 2025 learning how to be a content creator instead of consumer on short form content platforms, these people are storytellers same as you and I here on Substack.

my time doing short form content was fun and interesting but ultimately reminded me that i am a writer at heart and that’s where i want to focus my time and creativity. hence why I’m here. 🫶🏼

BUT

i have noticed a pattern on Substack of people writing off our creative counterparts on other platforms as being shallow, vapid, and self-seeking.

remember, your algorithm will show you what it thinks you want to see based on behavior patterns. so if you are only seeing one thing, it might be a good idea to understand why.

while we definitely should call out app-centered problems (ad saturation, algorithm addiction, AI usage, etc), that is for the tech companies, not the creators.

just because someone creates differently doesn’t make them any less of an artist

in fact, being able to take your story and format it in different styles across different platforms to different audiences is a valued skill set and one that shouldn’t be looked down on.

you can absolutely not want to create or consume content on traditional social media platforms. but we are not better than someone who does.

social media, like money, is a powerful tool. i have seen God move in mighty ways on all platforms.

thank you for coming to my TedTalk 😂