Jeff I love the name “Team Reality. Here’s a thought for a free C&C multiplier: Write in the comments of a person’s Tweet who is coming out of the pharmedia fog “Welcome to Team Reality. C&C “ Nothing else. Either a directed multiplier so one person gets thousands, or on our own so the internet is dotted with “Welcome to Team Reality. C&C” It can be our tagline, like the Z for Zorro.