The CEO of Crumpler Bags Australia, in a presentation, showed business leaders and designers exactly how to make their core product- the messenger bag. Everyone in attendance received the pattern and the directions, and Crumpler’s lead industrial designer showed the audience, step by step, how to make the bag.

Sounds crazy, huh, to give away trade secrets like this.

The fact is, 99% of people in that audience won’t make their own Crumpler bag, despite having everything they need to do so.

Not everyone is good at making bags. It’s why most of us buy them.

What can you do that most people can’t?

Now, get on the internet and teach them how.

Watch as people approach you to do it for them. Set your price.

That’s how you end up doing the work you love doing.