If you’re looking to maximize the revenue potential of a new publication, focus on U.S. politics, finance, tech, or business. These categories dominate because they attract large, high-value audiences, and often intersect with money, influence, or professional identity. If you’re not in one of these categories, don’t compare yourself to the top earners. Focus on building depth, trust, and sustainability in your niche. Not every success story is measured in seven-figure ARR.