This week, I sat down with Karan to break down:

- What kind of deal terms should be offered to celebrities to get them on board as co-founders for consumer businesses

- Changing media consumption behaviour, and genre / narrative preference for storytelling by filmmakers and brands in 2026

- The reasoning behind a flurry of deals and M&A with Indian film production houses over the past year

- How Karan has started Tyaani Jewels to cater to an untapped need in the mass premium jewellery segment in India

This, and a lot more, in the full episode of Founder's Office with Sarthak Ahuja.

Produced and Directed by Aditi Randev.

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