Make money doing the work you believe in
I was talking to an investor who said, "John - if you want to get some attention, pick a fight."
Told him I already know who the fight is with, and why it puts CMP on the side of the angels.
The fight is with BIG retail.
As I've learned more about independent retailers, I've come to discover this: they are the backbone of a community. Not a metaphor. A fact you can trace, dollar by dollar, block by block.
When Big Retail moves in and pushes them out, the tax base flees - to Seattle, or Arkansas, or wherever the hell TJ Maxx lives. And that's just the first domino.
Here's what falls next.
The money stops circulating locally. An independent retailer spends its revenue on local accountants, local landlords, local sign makers, local insurance brokers. A national chain routes that same dollar through a corporate shared-services center two time zones away. Economists have a term for it: the local multiplier effect. Independents keep roughly two to four times more of every dollar spent inside the community than a big box does. When Big Retail wins, that multiplier collapses.
The jobs change character, not just headcount. A local store owner is also an employer who knows your name, adjusts your schedule when your kid is sick, and promotes from the inside. Big Retail replaces that with algorithmically-scheduled, part-time, high-turnover labor - jobs designed to stay under benefits thresholds, not to build careers. The job count on a press release can go up while the job quality in the community goes down.
Civic life gets hollowed out. Independent retailers sponsor the little league team, buy the ad in the high school yearbook, show up at the chamber of commerce meeting, write the check for the food bank drive. That's not charity marketing - it's a relationship with a place they're not leaving. Big Retail's "community giving" runs through a corporate foundation with an application portal and a national budget. The dollars are smaller, slower, and don't know your town exists.
Downtowns go vacant, then go quiet. Foot traffic that used to move between five or six independent storefronts consolidates into one big box on the edge of town, usually off a highway exit. Main Street empties out. Empty storefronts drag down the value of every property around them, which drags down municipal tax revenue a second time - on top of the sales tax base that already walked out the door.
Decision-making leaves town. When the anchor employer is local, the person who decides whether to sponsor the parade, hire the ex-con looking for a second chance, or extend a struggling regular's tab is standing right there. When the anchor employer is national, that decision gets made in a boardroom that has never seen your zip code and never will.
That's the actual cost of "convenience" and "low prices." It's not paid at the register. It's paid over the following decade, by the town.
This is why CMP exists. We help independent, owner-operated retailers turn dead inventory into cash - so the guy who's been open on Main Street for twenty years doesn't have to sell out to the guy who's going to close him down. Every dollar of trapped cash we unlock is a dollar that stays in the community instead of funding somebody else's headquarters build-out.
We're not anti-business. We're pro-Main Street. And if that's a fight, I'll take it every day of the week.
