Everything we value, we've been taught to value — including retirement.

Retirement is sold to us as the dream of endless leisure after decades of hard work. The pot of gold at the end of the rainbow. The promise is if you save enough, invest wisely enough, and delay gratification long enough, you'll reach the promised land of permanent vacation.

This is one of the biggest lies ever created by society and the Social Security Act.

And it's built on a web of even BIGGER lies:

• The "Unlimited Leisure Is Good" Lie

• The "Retirement is Achievable" Lie

• The "Work Is Bad" Lie

Here's a truth: These lies have created generations of Knowledge Workers chasing the wrong destination.

You work to build a 40-year financial runway to “retire” when you might only need a four-year runway to design a lifelong career you love.

You optimize for escape when you want to optimize for agency.

The retirement industrial complex wants you to obsess over having enough money to stop working.

We believe that's the wrong goal. The real objective is to get paid to create. To design work that activates your unique superpower. To build something that makes a difference while making your career and life different.

📕 We dive deep into how to get started in our latest mini-book: