I will always have an open mind. But a person will need to clearly tell me the behavioral narrative as to why conditional on X the actors stopped being “homo economicus”, and if it makes sense, I’m all set to go. It just is that more times than not, they don’t try. Not only do that not have a model to rationalize their choices, they don’t seem to know that this matching strategy assumes ignorability. And that is why I want the word to come back. I want to bring sexy back.