Chris Best on Substack: "Open rates are calculated as the % of unique recipient who open at least once, so if there were 10 original recipients, and 2 of them opened it at total of 5 times, that would still be a 20% open rate."

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Pontifex Minimus 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Mar 26, 2021

If i have a post with 10 email deliveries and 5 opens, how is that a 20% open rate? Either its being calculated wrong i I don't understand how it is being calculated. At the bottom of the stats page it should explain what exactly all these numbers mean and how they are calculated.

Chris Best

Mar 26, 2021

Chris Best

Open rates are calculated as the % of unique recipient who open at least once, so if there were 10 original recipients, and 2 of them opened it at total of 5 times, that would still be a 20% open rate.

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2 Replies

Mar 26, 2021

5:07 PM