What are Followers on Substack, and how they are different from subscribers?

Following on Substack is like following in other places. It’s a lightweight way to express interest and see someone’s notes and recommendations in the app.

Getting followers is a valuable because those people may go on to subscribe, and in the meantime they can see and share your work. We are careful to emphasize subscription & payment at the right moments (this is how we make money too!) but there are times where someone might not yet be ready to subscribe yet where a follow is valuable.

Following other people is a nice lightweight way to express interest when you’re not ready to subscribe yet. You don’t have to think twice about following someone who catches your eye, and it’s a good way to keep up with the scenes you care about. 

You can also follow people who don’t yet have a Substack of their own.