Instead of campaigning for men to succeed at care work, we campaign for women to succeed in the work force. Instead of encouraging men to exhibit traditionally feminine traits (apologize more, be more tender, speak softer), we encourage women to exhibit traditionally masculine traits (stop apologizing, be aggressive, speak louder). Instead of T-shirts for boys that say “boys are: compassionate, empathetic, soft, kind” we have T-shirts for girls that say “girls are: unstoppable, fierce, confident, fearless.”