Miccaeli’s newsletter about Baccarat Rouge 540—perhaps the most hyped perfume of the last few years?— is one of my favorite Substack newsletters ever. Loved the post when it came out, still love it today; it’s expressive and funny and full of perfume knowledge!

A spectre is haunting the world’s shopping centres: the spectre of Baccarat Rouge 540.

I bought a decant of the perfume in 2020 and wrote in my notebook that it reminded me of “a high-end courtesan at a dim sum restaurant”…make of that what you will…