Had a software company falsely advertise their prices.

$5 / month for the essentials.

Here’s what they conveniently left out.

It breaks down to $5 / month when you pay for the year.

Month to month is $7.

All they had to do was say that.

Instead, when I clicked the link and saw it was $60?

I felt cheated and lied to.

It’s not the amount of money that’s the issue.

It’s the lack of honesty.

I probably would have gladly paid $7 / mo until I didn’t need it.

Consumers aren’t stupid and actions like this kill sales.