I’ve heard thousands of book ideas over my 10+ years as a book editor.

Some of them were brilliant. Others, frankly…were so boring I forgot about them instantly.

But that doesn’t mean those books were actually boring! In fact, most writers don’t have a problem coming up with a viable story idea.

They have a problem crafting a compelling pitch.

In today's newsletter from The Shit About Writing Team, I break down the common mistakes that make your pitch fall flat.