Stop writing generic content (AI killed it).

This strategy 2x my LinkedIn reach overnight:

Read the full guide here: charliehills.substack.c…

(Prompts to use and in-depth guidance included)

Everyone can now spin up "10 tips" in ChatGPT.

That's why generic content is dead.

I learned this the hard way.

My early 2024 posts flopped.

Generic tips with zero engagement.

Then I switched to sharing my actual work stories.

Results doubled overnight.

The difference:

Weak: "10 AI tips for marketers"

Strong: "How I cut LinkedIn writing time by 60% using my 3-step AI loop"

Weak: "Use AI to brainstorm"

Strong: "The 7 prompts I used to build a competitor map in 18 minutes"

Personal experience cuts through because it's:

- Specific (your exact process)

- Scarce (only you have it)

- Provable (with receipts)

My system:

1. Build a story bank

↳ Document wins, fails, lessons weekly

↳ Upload to ChatGPT Projects

2. Use SPICE framework

↳ Situation, Problem, Intervention, Change, Evidence

↳ Keep it concrete and short

3. Share the receipts

↳ Screenshots, metrics, real examples

↳ Proof beats promises every time

Stop writing what anyone could write.

Start sharing what only you've done.

In the age of AI content.

This is the only way to stand out.

♻️ Repost to help others create authentic content.