Chris Dalla Riva (@chrisdallariva): "Last week, @Kristin Robinson broke a story about how a marketing firm named Chaotic Good uses fake interactions online to drive engagement to songs, including those for artists like Geese, mk.gee, a Dijon. Here’s how the company responded when she pressed them on the strategy. "

The app for independent voices

Last week, Kristin Robinson broke a story about how a marketing firm named Chaotic Good uses fake interactions online to drive engagement to songs, including those for artists like Geese, mk.gee, a Dijon. Here’s how the company responded when she pressed them on the strategy.

When I asked them about the issues with so much on the internet being fake, they argued that they were pushing songs and trying to get artists to succeed in a crowded landscape. They believe their mission is a good one. But I understand why it is a polarizing topic

Chris Dalla Riva

Apr 13

2:35 PM

The app for independent voices

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