But this post about Elon turned out to be highly timely, given last night’s results in Wisconsin and today's news that Trump may kick him out of the inner circle.
You always own your intellectual property, mailing list, and subscriber payments. With full editorial control and no gatekeepers, you can do the work you most believe in.
The flipside of this, which I appreciate even more as a reader, is that the time frame is much more forgiving when it comes to writers still reading late comments and being willing to engage. For example, I see that Henrik replied below to a straggler commenting 2 days later (and that’s just Notes!). On people’s main pages it’s not unusual for conversations to drift on for up to a week. Of course, the disadvantage is that this looser time frame can be hard on writers already struggling to manage time budgets and not get sucked into ever-escalating audience capture.
An underappreciated thing about Substack is that it has slow virality. That social media thing where you have to churn out content because it is forgotten after three days is much less the case here. If you want to, you can put in serious effort into making a properly good piece, and it will keep getting read for years. This is a very go…