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Sony Honda Mobility cancelled its first and second model Afeela on March 25.

Only 4 days after opening a delivery studio in California.

Trial production was running at Honda's East Liberty Auto Plant in Ohio.

Then Honda wrote down $15.7 billion on its EV strategy, and the planned platform and key technologies for Afeela vanished.

3.5 years of joint venture work with 0 cars delivered.

Apple ran Project Titan for 10 years.

After $10 billion was spent and 2,000 engineers were involved, the car was never built.

The project was cancelled in February 2024.

Xiaomi announced its EV business on March 30, 2021.

Three years later, the SU7 launched.

By February 2026, cumulative deliveries passed 600,000.

The EV division posted its first profit in Q3 2025.

The 2026 target is 550,000 vehicles.

Apple and Sony Honda had more capital and bigger names.

Xiaomi had the Chinese EV supply chain around it.

Battery sourcing from CATL and BYD but also access to a fully ready ecosystem.

Supplier clusters within driving distance of the Beijing factory.

Xiaomi built its own plant and controlled its own ramp.

They leverage their full in-house software ecosystem, along with deep manufacturing expertise in automation.

Apple spent a decade choosing between strategies.

Sony Honda depended on a platform it did not own.

At the end, Xiaomi shipped and delivered its products.

China showed its execution again, but also its speed.

Mar 30
at
10:09 AM
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