An important appeal and worthy goal.
It does, of course, presuppose that if normal people changed their oppositional focus from each other to our elitist overlords, that they would naturally oppose what those overlords are doing. I certainly believe that is the case with many.
But not all, sadly. Some people like what the overlords are doing.
Some people have such a strong slave mentality and external locus of control that they crave the control of masters and “experts.”
Some depend on government for their economic survival. Not just people on the dole, but every government employee and contractor. Bureaucrats and soldiers and police and politicians. City bus drivers. Tax collectors and trash collectors. The overlords do this on purpose. The more people that depend on them, the less inclined people are to revolt against the hand that feeds them.
Some people like the frisson of “virtue” they get from supporting all the causes the overlords tell them to support. All the causes that make them one of the BeautifulPeople™.
Many people, once they see the true face of totalitarianism, are appalled. But not everyone. Indeed, we know, for example from the release of the Stasi files, that some people, when they see the true face of totalitarianism, really like it and want to join in.
This appeal will impact those who share our values. That is good. To the extent that it refocuses the minds of those who share those values, it will have a positive effect.
I guess I would simply caution against too much optimism about people. In every society that goes totalitarian, people who value freedom quickly discover that not everyone else does.