Most people don’t know who you are, what you do, who you are for or why you are here. They can’t clearly see the connection they would get by going ‘beyond the bio’.

If you’re getting profile clicks from your Notes but struggling with sign ups to your publication, check this out?

KEY

Your (NEW) Substack Bio

• One - Your main publication wordmark

• Two - Your name

• Three - Your clear profile pic - blend the personal with the professional here.

• Four - Your handle - people will use this to tag you in posts and notes and in chat threads and don’t remember brand names - use your name!

• Five - Your beautiful bio that invites your ideal reader to stay a while and subscribe (160 characters - don’t write your name again)

• Six - Publications - clickable - your primary publication is first, if you only have one it should be here but a glitch wasn’t showing them recently… if it’s not there check your settings for ‘publish website’ or similar as you are limiting discoverability.

• Seven - Your links - your main social place, books, website live here

• Eight - Subscriber number - you can turn this off - I leave on for ‘social proof’

• Nine - edit/ share profile buttons here.

Substack rolled out an epic change that means we lost our bio header and in its place is the word mark from our primary publication. We’re a bit sad about it but tech guys gonna tech. Some of you have a glitch where your publication isn’t showing and isn’t clickable - check on both desktop and app. (Mine is pictured here - Sparkle on Substack).