If you're aiming for a VP or CPO role, understanding your 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲 is very useful. It helps you align your strengths with the right environments, teams, and challenges. After coaching many leaders, I’ve built a framework that dives deep into 𝗮𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲𝘀, superpowers, expertise, and product-culture fit.

Here’s a snapshot of the archetypes:

🚀 𝗚𝗿𝗼𝘄𝘁𝗵 𝗗𝗿𝗶𝘃𝗲𝗿 – Scaling products through data and experimentation

🎨 𝗨𝗫 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿 – Crafting seamless, user-centered designs

💡 𝗭𝗲𝗿𝗼-𝘁𝗼-𝗢𝗻𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿 – Disrupting markets with breakthrough ideas

📊 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 – Leading with strategy and full P&L ownership

⚙️ 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗦𝗰𝗮𝗹𝗲𝗿 – Streamlining operations for efficiency

💼 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿 – Driving revenue and market expansion

🛠️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗿 – Continuously improving existing products

🔧 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗶𝗮𝗻 – Solving deep technical challenges

🌍 𝗡𝗲𝘄 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗿 – Adapting products for new markets & channels

But it doesn’t stop there. Understanding your 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿𝘀 is just as important:

🖌️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗿𝗮𝗳𝘁 – Turning vision into reality

📈 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 – Scaling through data and marketing

🔄 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 – Managing cross-functional teams

👥 𝗧𝗲𝗮𝗺 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 – Building and leading high-performing teams

You also need to pinpoint your 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗮𝗿𝗲𝗮𝘀:

🌐 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 (e.g., B2B, B2C)

💻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹𝘀 (e.g., SaaS, marketplace)

🏥 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 (e.g., FinTech, HealthTech)

🤖 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 (e.g., AI, Blockchain)

And finally, knowing your 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗙𝗶𝘁 is essential:

🧑‍💻 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴-𝗗𝗿𝗶𝘃𝗲𝗻 – Focused on technical innovation

📊 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 – Prioritizing metrics and A/B testing

🎨 𝗗𝗲𝘀𝗶𝗴𝗻-𝗗𝗿𝗶𝘃𝗲𝗻 – Obsessed with user experience

💼 𝗦𝗮𝗹𝗲𝘀-𝗗𝗿𝗶𝘃𝗲𝗻 – Aligning product and sales

🌟 𝗩𝗶𝘀𝗶𝗼𝗻-𝗗𝗿𝗶𝘃𝗲𝗻 – Pursuing long-term, transformative ideas

By mapping out your archetype, superpowers, expertise, and product-culture fit, you’ll have a clear profile that helps you position yourself for roles where you can truly thrive.

Curious to find yours?

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