Why Separate Menus Act as a Barrier

We tend to think that a separate menu is a convenience, but in the world of social psychology, it’s a wall. When a restaurant hands out a “Vegan Menu,” it may make vegans feel special, but if a diner doesn’t identify as “vegan,” they won’t even look at that list—let alone ask for it.

This effectively removes the plant-based options from the consideration of 95% of customers. Isolation ensures that only the already converted ever see the options, which is the opposite of normalization.

I don’t want to live in an exclusive vegan club; I want people who don’t identify as “vegan” to eat plants and not animals. The more we make it seem like eating plant-based foods is exclusive to vegans, the more we are sabotaging the very thing we care about.

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