Interesting perspective; however you lost me as soon as you wrote that coaches should drop the courses. Thomas Leonard (the “father” of coaching) probably rolled over in his grave.

Coaches don’t teach. That is what teachers do.

I have been a coach for over 30 years (thanks to the encouragement of TL) and in recent years (10 or so), the term coach is throw around incorrectly. It is often confused with “teacher/educator” and “consultant.”

Teachers transfer knowledge (e.g., courses). In other words they tell their students what to do.

Consultants are problem-solvers. They focus on strategy and outcomes for their clients. Want someone to show you how to do something? Hire a consultant.

A coach focuses on behavior change. They focus on potential and help their clients set goals. They also ask a LOT of questions and hold their clients accountable.

The only one of the three who is responsible for client results is the consultant, because they are experts in a specific area and do the work for the client. Teachers and coaches guide their clients, but they can’t make them do the work.

So, true coaching will always remain coaching. What you are referring to is the difference between teaching (generally low ticket) and consulting (generally high ticket).