Client: “Make it pop.”

Creative: “Could you tell me more what you mean by that?”

Client: “Yeah, just, you know… like… give it more… pizzazz. Hoozah. Bang bang.”

Creative: “I’ll come back to with some options.”

Client: “Okay.”

Silicon Valley: “Hey Client, want to save money not paying Creative to make it pop?”

Client: “Yes, absolutely.”

Creative: “Hey!”

Silicon Valley: “Here’s PopAI, which makes everything pop. See, here’s some samples that totally pop.”

Creative: “Those things don’t pop. They don’t look right at all.”

Silicon Valley and Client: “Nonsense, they pop to me.”

Client: “Great job thx Silicon Valley. So long Creative.”

Creative: “Hey!”

Silicon Valley: “Listen if you wanted a career, you'd do more productive things than making things pop.”

Client: “PopAI, make it pop!”

PopAI: [output.]

Client: “Uh. No. Redo it, but make it more… uh… huzzah.”

PopAI: [otuptu.]

Client: “Nooo! More… uhh… bang bang in the geewhiz fashion!”

PopAI: [fckuoy.]

Client: “Silicon Valley, PopAI isn’t making it pop right.”

Silicon Valley: “They look right to me.”

Client: “No no they look like your samples, except not as good. Not my product.”

Creative: “Told you.”

Silicon Valley: “That’s because you don’t know how to prompt it correctly.” ←We are here.

Client: “Creative! You’re rehired. Make PopAI make it pop.”

Creative: “Again: what do you mean by that?”

Client: “Hoozah! Whizbang! Flourish!”

Creative: “Here’s… uh… options from PopAI…”

Client: “None of those look good!”

Creative: “I know.”

Silicon Valley: “That’s because you didn't prompt it correctly!”

Client: “Silicon Valley, update PopAI to make it pop right under Creative's instructions!”

Silicon Valley: [Seething] “FINE. Creative, tell us how to make things pop.”

Creative: “What do you mean by that?”

Silicon Valley: “This isn't philosophical! Just show us how you make things pop!”

Creative: “Depends on the situation.”

Silicon Valley: “In most situations!’

Creative: “There is no most situations.”

Silicon Valley: “Stupid pretentious artsy fartsy nonsense, tell us what the formulae are that makes things pop!”

Creative: “Like bang bang pop or gollygee willikers pop?”

Silicon Valley: “Yes, yes, both, and all the other whatsits and golly gees!”

Creative: [shrugs] I dunno, it depends on what you mean by whatsits and golly gees.”

Silicon Valley: “ Howdeedoos!Wowzers!SPIFFIES!!“

Creative: “I can send you some options.”

Client: “Can I just get my goddamned product?!” ←The impending AI crash.

Creative: “Sure, will take me a week to send you the first mock up.”

Client: “How long with PopAI.”

Creative: “… A week.”

Client: “I don’t care how you do it just get it done! AND MAKE IT POP!”