More than 50% of wishlists for Phantom Blade 0 come from internaltional markets (outside China), S-Game CEO revealed.

soulframe (CEO's nickname) highlighted that besides Europe and NA, a lot of interest comes from Brazil, Turkey and the Middle-East. 

The studio revealed back in December that Phantom Blade Zero has more than 1 Million wishlists.

The game is expected by many (me included) to be the next biggest AAA Chinese game to release since Black Myth Wukong.

⚠️While whishlists alone are not necessarily indicative of a game's post-launch performance, knowing that more than 50% come from international markets does gives us an idea that Phantom Blade is/will be of interest to gamers globally.

Personally, I think it will be a hit, commercially and critically.

🟦In a recent online post, the CEO of S-Game and creative diretor of the game (Liang Qiwei -梁其伟, aka soulframe), revealed more insights about the game's development:

- No new trailer will be revealed for the Chinese New Year period. Producing gameplay trailers takes away attention/resources from core development; the studio wants to focus on finishing the game.

- The CEO is concerned that high-intensity combat trailers may be confusing consumers: gamers might think it's a soulslike, which the studio head insists it's not.

- Future updates will focus on simpler marketing materials, text-based about story and game systems (up until new pre-launch trailers closer to release).

💡The main message is that the studio wants to focus on development and polishing and avoid distractions. Pretty much.

The full original post from soulframe can be found on his personal Weibo account.