What’s it take for content to create actual demand?

I’ve built a seven-part diagnostic. Honestly, it’s the basics: 5 fixes in this order:

1. fundamentals - ICP, buyer personas, jobs-to-be-done, messaging etc.

2. narrative - do you have a story that pulls in the ideal buyer?

3. depth - is your content deep, meaningful… share-worthy?

4. clarity - is your content digestable, convenient, enjoyable, heaven forbid: fun? …share-worthy?

5. quality AND consistency - Are you showing up with great stuff regularly on the channels that matter?

   — above is the diagnosis - the building blocks —

   The ingredients needed but not enough for breakthrough reach, attention, demand creation. You need two other components:

6. stacking - are you building Waves for important content?

7. distribution - do you have content/media partners, employees that help distribute?