I can relate to his first comment. X-ists tend to wear a thicker veil when not behind a keyboard. Mike Tyson quote goes here. However <comma> the internet has a wide reach with low expense as you pointed out.

Music was previously king of spreading ideas because it is memorable, and people want to hear it. What internet article will be remembered and remain impactful for as many years as Dylan singing "Masters of War", "Blowing in the Wind" or Pete Seeger singing "We Shall Overcome" which became a civil rights anthem? But there's more. You can spew venom in a silo without a musician or poet's talent.

I'm old enough to remember short wave radio listening for variety of political propaganda which was always an artful blend of truth and lies when coming from government sources. The same skills are used at the source for what gets spread on the internet, but social media has the power of being spread by "friends" and "influencers". That power is very real. Especially because people want to participate. I'm participating right now.