Best question ever when meeting with a new client or potential client, from Scott Galloway:

“Who’s in the room who’s not in the room?”

What a great way to uncover the hidden influences that can derail a deal or make working together unnecessarily difficult.

So you can then neutralize or accommodate them.

“Who’s in the room who’s not in the room?” I love how it seems so contradictory at first, then explodes in your brain with meaning.