The cancer deaths are not hitting the marginalized in society - they are hitting the "well heeled, well off" upper crust as well as the "middle class". In any tragedy, the "importance" of it is largely determined by who is affected. Apparently, we are also ranked in death, as some deaths are deemed "more important" then others. This is why these articles are now gaining traction. One could also add that the sinking of the Titanic made world wide headlines in 1912 largely due to its "first class passenger" list.