the different strategies followed by online pundits: you have those who totally embrace the cause of a given coalition and produce justifications for it and you have those who choose to adopt a frequent contrarian position, daring to say that the emperor is naked on their side of the coalition when everybody else was going along with their coalition narratives. These contrarian posters are risk-takers bidding for alternative coalition formations with new groupings forming around them, standing alone with their search for honesty, instead of blind coalition loyalty. They are hoping to, in the best scenario, ride a tipping point where their contrarian coalition supersedes the currently prevailing coalition.