They absolutely are. Thank you! I'm adding your piece to the post now.

Coming from someone with 20+ years of digital marketing and SEO experience, what CA is doing is a masterclass in something that doesn't quite have a name yet: audience-tuned messaging where the contradictions between audiences ARE the strategy. Tell the screener critics it's an intervention. Tell the intervention critics it's a screener. Tell the parents it's personalized learning. And if any one frame takes too much heat, rename it and reset the clock. It's nailing jello to a wall by design.

I'd be impressed if I weren't so damn angry. There's a version of this where you admire the marketing. But we're not selling toothpaste. We're talking about kids, disproportionately the ones who already have the least margin for error. Their judge, jury and executioner is a product whose own makers can't keep their story straight about what it actually does.

We thought the predators were coming in through the front doors.

They came in through procurement.