Today, I'm back in GQ, talking about how being "trad" in the Estée Williams, Nara Smith, Hannah Neeleman sense of the word was less of a counterculture and more of a market differentiation strategy. Is that the fate of all transgression online?
gq.com
Flaunting “traditional values” was a way to gin up attention online, but being “trad” was never a true countercultural movement, argues Katherine Dee.