Imagine that anger is a virus and think about what happens when a small group of people with access to "audience" (because everyone is following online, because pandemic indoor dwellers) discover that if they make other people angry in just the right ways they will receive actual money. (they call it "rage farming.") And suddenly whoa everyone is infected with this anger virus. Huh. How did that happen? Where is the rationality in that? (where was the rationality ever?")