When I first started teaching content repurposing back in 2008-9, most people shrugged. Everyone thought they had to write something brand new every time they posted.
Fast forward to now, and I still see so many solo business owners burning out the same way.
The writing itself usually isn’t the problem. It’s when you open your laptop and feel the pressure to invent something from nothing. That’s what drains you.
A content repurposing system changes that. You publish one main piece, and it feeds everything else. Instead of creating ten different things, you’re reusing one thing ten different ways.